April 05, 2013
Local (JPN)

For Immediate Release

Kowa Company Ltd.
Daiichi Sankyo Co., Ltd.

Kowa and Daiichi Sankyo to End Joint Marketing Partnership in Japan

Tokyo, Japan (April 5, 2013) – Kowa Company Ltd. (head office: Nagoya; President: Yoshihiro Miwa; hereafter, Kowa) and Daiichi Sankyo Co., Ltd. (head office: Chuo-ku, Tokyo; President: Joji Nakayama; hereafter, Daiichi Sankyo) announced today that the two companies would end their joint marketing partnership for sales of Livalo® (generic name: Pitavastatin calcium) tablets, a cholesterol-lowering agent, and Olmetec® (generic name: olmesartan medoxomil) tablets, an antihypertensive agent, as of June 30, 2013.

 

Livalo® tablets were developed by Kowa and have been marketed jointly by Daiichi Sankyo and Kowa in Japan since their launch in September 2003. Daiichi Sankyo developed Olmetec® tablets and has marketed the drug jointly with Kowa since its launch in May 2004. Kowa and Daiichi Sankyo have maintained a strategic partnership in the field of lifestyle-related diseases to promote these two drugs through communication activities supporting sales promotion. However, after a review of sales strategy and discussions between the two companies, Kowa and Daiichi Sankyo have agreed to end their sales partnership for the two drugs.

 

As a result of continued close cooperation between the two companies for a smooth transfer of operations, starting July 1, 2013, the promotion and marketing of Livalo® tablets will be conducted solely by Kowa, and the promotion and marketing of Olmetec® will be conducted solely by Daiichi Sankyo.  

 

For inquiries regarding this release 

Kowa Company Ltd.

Communications Department 2

Telephone: +81-3-3279-7392

Daiichi Sankyo Co., Ltd.

Corporate Communications Department

Telephone: +81-3-6225-1126